In stock · No. group 57
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RARE 1920 POSTMARKED ALCAZAR HOTEL POSTCARD - HENRY FLAGLER'S HISTORIC ST. AUGUSTINE LANDMARK
Descriptionyou're looking at an authentic piece of Florida tourism history: a definitively dated postcard of the magnificent Alcazar Hotel in St. Augustine with a clear January 10 1920 postmark. This beautiful white border card captures the Spanish Renaissance-style hotel with its iconic twin towers and distinctive red-tiled roof.
The perspective showcases a formal garden featuring a circular fountain surrounded by ornamental stone planters filled with tropical plants. 'ALCAZAR' is prominently displayed on the façade between the two towers marking this as one of Henry Flagler's grand hotels that transformed Florida into America's winter playground.
What makes this card especially valuable is the handwritten message from actual guests named Helen and Jesse writing to 'Mother' about their stay at this luxurious hotel. This personal connection to real travelers from over a century ago adds immeasurable historical value to this already significant architectural view.
Historical SignificanceThe Alcazar Hotel was built in 1888 by railroad magnate Henry Flagler as part of his visionary development of Florida's east coast. Designed by renowned architects Carrère and Hastings (who later created the New York Public Library) this Spanish Renaissance masterpiece helped establish St. Augustine as America's premier winter resort destination for the wealthy elite.
This postcard captures the hotel during the exciting Florida Land Boom period shortly after World War I when tourism was flourishing again. The card's preprinted text notes that the Alcazar 'is another one of the Flagler Hotels and ranks among the best in the City' - an understatement for what was then one of America's most luxurious resorts.
The hotel would operate for just 12 more years after this postcard was mailed closing in 1932 during the Great Depression. The building was later purchased by Otto C. Lightner in 1947 and now houses the famous Lightner Museum and St. Augustine City Hall making this postcard a precious document of the building's original purpose.
Age/EraThis postcard dates
precisely to January 10 1920 as confirmed by the clear St. Augustine postmark. This exact dating is particularly valuable for collectors and historians placing it firmly within the Florida Land Boom period between World War I and the Great Depression.
The card's white border style is characteristic of American postcards from this period when printing shifted away from German dominance after WWI. The slightly muted realistic color palette differs from the more vibrant colors of later linen cards confirming its early 1920s production.
The 1-cent green George Washington stamp (Scott #498) from the 1912-1922 regular issue series provides further authentication of the period. This era marked a pivotal moment in Florida's development as tourism infrastructure expanded rapidly throughout the state.
ConditionThis
103-year-old postcard remains in remarkably good condition considering its century of existence. The image of the hotel and gardens is clear and well-defined with the color lithography still displaying the Spanish architectural details and tropical landscaping effectively.
As expected with any genuinely used antique postcard there are signs of its journey through time: corner rounding edge wear a small pin puncture near the top center and general toning/yellowing consistent with its age. The postmark remains legible and the handwritten message has faded only slightly.
The 1-cent Washington stamp remains firmly attached with minimal edge wear and both the printed and handwritten text are easily readable. Overall this represents an authentic unrestored example with honest wear that confirms its century-old provenance.
RarityWhile Alcazar Hotel postcards do occasionally appear on the market examples with clear 1920 postmarks from the hotel's operational period are becoming increasingly scarce. Each year these tangible pieces of Florida's tourism heritage disappear into permanent collections or are lost to time.
What makes this example
particularly desirable is the combination of factors: the precisely dated postmark the personal message from actual hotel guests the well-preserved stamp and the detailed view of both the architecture and formal gardens. Cards with this specific convergence of elements appear on the market with decreasing frequency.
As interest in Henry Flagler's contributions to Florida's development continues to grow authentic documentation of his hotels during their operational period becomes more sought after by both institutions and private collectors. This card represents a direct connection to Florida's golden age of luxury tourism that cannot be reproduced.
Collector's NoteThis postcard represents a perfect intersection of multiple collecting interests: Florida hotel history architecture early tourism Henry Flagler memorabilia and St. Augustine heritage. Its cross-category appeal makes it valuable to a wide range of specialized collections.
For the serious collector of Florida history the precise 1920 dating provides important documentation of the Alcazar Hotel twelve years before its closure. The personal message offers a glimpse into the visitor experience at this magnificent Flagler property during the post-WWI tourism boom.
The card's publisher W.J. Harris Co. of St. Augustine was a significant producer of Florida postcards in the early 20th century. The inventory number A-21242 appears in the upper right corner of the back providing additional information for postcard historians and specialists.
The Joy of Historical EphemeraThere's something profoundly moving about holding an authentic piece of the past that has survived over a century to reach us today. Unlike reproductions or digital images this actual postcard was purchased by real guests at the Alcazar Hotel written on stamped and mailed on a January morning in 1920.
When you hold this card you create a direct connection to Helen and Jesse as they enjoyed their Florida vacation at this magnificent Spanish Renaissance hotel. Their journey their experience of the hotel's splendor and their connection to home are all preserved in this small paper time capsule.
As our increasingly digital world makes physical connections to history ever more rare these authentic paper witnesses to America's past become not just collectibles but important cultural artifacts. This postcard captures a moment in Florida's tourism development that can never be recreated.
Shipping InformationYour historic Alcazar Hotel postcard will be carefully packaged in an archival-quality sleeve and shipped in a rigid mailer to ensure it reaches you safely after its remarkable 103-year journey through time.
Buy multiple postcards and pay only ONE low shipping cost! I combine shipping on all postcard purchases so please check my other listings for more Florida hotels historic architecture and vintage tourism postcards.
Don't Miss This Rare Opportunity!Precisely dated postcards from Henry Flagler's operational hotels with clear postmarks and personal messages are becoming increasingly difficult to find on the open market. As both institutional and private collectors recognize the historical importance of these ephemeral documents fewer remain available each year.
Secure this authentic piece of Florida's grand hotel history before it disappears into another collection for decades to come!"
_gsrx_vers_1715 (GS 9.9.2 (1715))
_gsrx_vers_1736 (GS 9.9.5 (1736))
Offered by Gosla Antiques & Collectibles, purveyors of antiquities, curiosities and collectible wares. Dispatched from Pennsylvania, United States, with tracking.