In stock · No. group 57
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RARE 1937 SULPHUR BREASTED TOUCAN POSTCARD - MIAMI RARE BIRD FARM - PRECISELY DATED PRE-WWII LINEN - EXCEPTIONAL CONDITION
DescriptionStep back in time to the golden age of early Florida tourism with this extraordinary pre-World War II linen postcard featuring a vibrant Sulphur Breasted Toucan from the now-vanished Miami Rare Bird Farm. This breathtaking example from 1937 captures the exotic appeal that made Florida a tourist destination long before the era of modern theme parks.
What makes this card particularly special is its precise dating to 1937 through the Curt Teich code '7B-H915' printed in the stamp box - placing it at the very beginning of the linen postcard era when these colorful cards were just becoming popular. The toucan's magnificent orange-red bill and brilliant yellow breast are rendered in stunning detail against a simple background that emphasizes its exotic beauty.
This pristine unused example has survived more than eight decades in remarkable condition creating a time capsule of pre-war Florida tourism when small specialized wildlife attractions were helping establish the state's reputation as America's tropical paradise.
Historical SignificanceThis postcard documents a fascinating chapter in Florida tourism history - the era of specialized roadside attractions that predated Disney by decades. The Miami Rare Bird Farm was one of numerous small independently operated wildlife exhibits that dotted Florida's landscape in the pre-interstate highway era.
The descriptive text on the reverse reveals the impressive scale of this now-lost attraction: 'Sulphur Breasted Toucan is one of more than 1400 rare birds and animals on display at Miami's Rare Bird Farm 10 miles south on U.S. No. 1.' This places the attraction in a specific geographical context when Miami's development had not yet extended that far south.
Created during the Great Depression era just before World War II would transform America forever this card represents tourism marketing techniques of the period when exotic wildlife was a major draw for northern visitors. The fact that this card has survived from 1937 - an era when many similar attractions and their ephemera were lost to time - makes it an important historical document.
Age/EraThis postcard dates
precisely to 1937 as confirmed by the Curt Teich dating code '7B-H915' printed in the stamp box corner. This places it firmly in the pre-World War II Florida tourism era when the state was still developing its identity as a vacation destination.
The one-cent stamp rate mentioned in the stamp box ('PLACE ONE CENT STAMP HERE') further confirms the period as this was the postcard rate from 1928 to 1952. The linen texture printing style and overall design are quintessentially late 1930s representing the first decade of linen postcard production.
Curt Teich's 'C.T. ART-COLORTONE' process mentioned along the dividing line was their signature printing technique that created the vibrant slightly enhanced colors that made these cards so appealing to tourists. This example shows the process at its finest with the toucan's brilliant plumage rendered in eye-catching detail.
ConditionThis
85-year-old postcard remains in remarkable condition having somehow survived nearly nine decades in near-pristine state. The front displays vibrant colors with the linen texture clearly visible throughout particularly in the brilliant reds and yellows of the toucan's distinctive bill and breast.
The corners remain relatively sharp with only minimal wear and the edges show just slight signs of gentle handling over the decades. The printed text at the top remains clear and completely legible with no fading.
The back shows light age-related toning consistent with its 85+ year age giving it a warm cream rather than stark white appearance but remains clean and unmarked. There are no creases folds tears writing or postal markings to detract from its appearance.
There may be some very slight foxing (tiny brown spots) visible in a few areas but these are minimal and expected for paper ephemera of this vintage. Overall this represents an exceptionally well-preserved example that far exceeds the typical condition of pre-WWII linen postcards.
RarityWhile Miami tourist attraction postcards were certainly produced in quantity during this period
unused examples from 1937 in this condition have become genuinely difficult to find on the collector market. Each year these tangible connections to pre-war Florida disappear into institutional archives or are lost to deterioration.
The specific toucan image adds desirability as exotic birds have crossover appeal to both wildlife collectors and Florida tourism enthusiasts. The early 1937 date makes this considerably scarcer than later linen cards from the 1940s-50s that are more commonly found.
The Miami Rare Bird Farm itself is now completely vanished - an example of the lost roadside attractions that once defined Florida tourism but have been largely forgotten in our modern era. This card represents one of the few surviving artifacts from this specific attraction making it particularly significant to collectors of Florida's tourism history.
Collector's NoteThis postcard sits at the perfect intersection of multiple specialized collecting interests: early Florida tourism exotic bird imagery pre-WWII linen postcards and vanished roadside attractions. The spectacular toucan with its vibrant coloration creates visual appeal that transcends typical tourist postcards.
For specialists in Curt Teich postcards the '7B-H915' code provides important production details while the 'D.C. 1' reference on the front likely indicates it was part of a series featuring different specimens from the attraction. The Dade County Newsdealers Supply Co. distribution credit gives additional provenance information valued by serious collectors.
Collectors of bird-related items especially toucans and exotic species will appreciate the artistic quality of this early rendition - a superior example to many later more stylized depictions. The natural history appeal combined with the tourism context creates cross-category collectibility that ensures continued interest.
The Joy of Historical EphemeraThere is something profoundly moving about holding an authentic piece of history from the pre-World War II era - a time before television before interstate highways and long before digital media changed how we experience the world. Unlike reproductions or modern interpretations this actual postcard was printed in 1937 and intended as a souvenir for visitors to this now-vanished attraction.
When you acquire this card you become part of its continuing journey through time - a custodian of a small but genuine piece of American tourism history that has somehow survived for more than eight decades. These fragile paper witnesses to bygone eras become increasingly precious as time passes and fewer examples remain in private hands.
As our increasingly digital world makes physical connections to the past ever more rare these authentic artifacts of pre-war America become not just collectibles but irreplaceable cultural touchstones. This postcard captures a moment in Florida's development that can never be recreated - a window into a simpler time when an exotic toucan could be the highlight of a tourist's Florida adventure.
Shipping InformationYour historic Miami Rare Bird Farm postcard will be carefully packaged in an archival-quality sleeve and shipped in a rigid mailer to ensure it reaches you safely after its remarkable 85-year journey through time.
Buy multiple postcards and pay only ONE low shipping cost! I combine shipping on all postcard purchases so please check my other listings for more vintage Florida attractions exotic wildlife and pre-WWII Americana.
Don't Miss This Rare Opportunity!Pre-WWII postcards from Florida's early tourist attractions in this level of preservation are becoming increasingly difficult to find on the open market. As both institutional collections and specialized private collectors recognize the historical importance of these ephemeral documents of American leisure fewer remain available each year.
Secure this authentic piece of 1937 Florida tourism history before it disappears into another collection for decades to come!"
_gsrx_vers_1715 (GS 9.9.2 (1715))
Offered by Gosla Antiques & Collectibles, purveyors of antiquities, curiosities and collectible wares. Dispatched from Pennsylvania, United States, with tracking.