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"RARE UNUSED 1960s ROADRUNNER POSTCARD - NEW MEXICO STATE BIRD - PREMIUM PETLEY CONTINENTAL CARD - DISAPPEARING MID-CENTURY WILDLIFE EPHEMERA!
You're viewing a stunning mid-1960s chrome postcard featuring New Mexico's iconic state bird - the roadrunner - captured in its natural desert habitat. These premium quality Petley Studios wildlife cards are rapidly disappearing from the collector market!
This exceptional example features professional wildlife photography by Ken Frye Jr. and was produced through the collaboration of two legendary postcard companies - Petley Studios of Phoenix and Mike Roberts of Berkeley. Don't miss your chance to own this pristine piece of Southwestern natural history ephemera!
Description
This premium chrome postcard showcases a magnificent greater roadrunner (Geococcyx californianus) in dynamic motion across the southwestern desert landscape.
The bird is captured in perfect profile highlighting its distinctive crested head long tail and beautifully mottled brown plumage that adapted perfectly to its desert environment.
The background features authentic southwestern desert terrain beneath a brilliant azure sky with scattered white clouds - the perfect natural setting for this remarkable desert-adapted bird.
The card features the distinctive scalloped/deckled decorative border edges that were hallmarks of premium Petley Continental Cards from this era.
The words 'Desert Road Runner' appear in stylized yellow script lettering in the upper left corner using the vibrant color typography that defined mid-century chrome postcards.
The reverse side contains fascinating natural history information about the roadrunner noting its status as New Mexico's state bird and describing its remarkable adaptations as the 'Clown of the Desert.'
Historical Significance
The roadrunner holds special cultural significance in the American Southwest achieving iconic status as New Mexico's official state bird in 1949.
This postcard represents the golden age of American chrome postcards (1950s-1960s) when advanced photographic reproduction techniques allowed wildlife to be captured with unprecedented color and detail.
Petley Studios of Phoenix was among the premier publishers of Southwestern themed postcards during this era with their Continental Card series representing their highest quality offerings.
The dual printing credits from both Petley and Mike Roberts of Berkeley highlights the collaborative nature of premium postcard production during this pivotal era in American postcard publishing.
Cards like this served a crucial educational role spreading awareness about regional wildlife and state symbols during the boom in post-war American tourism and interstate travel.
The photographer Ken Frye Jr. specialized in Southwestern wildlife photography and his images helped define how Americans visualized desert ecology during this period.
Condition
This vintage postcard remains in exceptional unused condition preserved with remarkable care for over 55 years since its production.
The front displays vibrant unfaded colors with the roadrunner's detailed plumage and the blue sky retaining their original brilliance - a rare find for chrome cards of this age.
The distinctive scalloped/deckled edges remain crisp and intact without the fraying or damage often seen in cards from this era.
The reverse side is pristine and unmarked with no writing postal markings or address information - perfect for collectors seeking unused examples.
There are no creases folds bends tears or significant corner wear making this an exceptional museum-quality example of mid-1960s chromolithography.
The card shows only the most minimal age-related toning consistent with proper storage over five decades - far better preserved than most surviving examples from this period.
Age/Era
This postcard dates specifically to 1963-1965 as precisely identified by the inclusion of the ZIP code 85008 in the publisher's address - a feature that places it in the earliest years after ZIP code implementation.
The distinctive typography printing quality and color saturation are quintessential examples of mid-1960s chrome postcard aesthetics.
This card captures a pivotal moment in American postcard production when traditional publishers were implementing the latest advancements in color photography and printing technology.
The dual credit to Mike Roberts of Berkeley (a pioneer in chrome postcard printing) and Petley Studios (a leading Southwestern publisher) represents the collaborative relationships that defined the industry during this era.
Card number B3825 identifies this as part of a specific series within Petley's wildlife collection helpful for collectors seeking to complete their Petley Continental Card wildlife sets.
Rarity
While Petley produced multiple wildlife cards during this era finding pristine unused examples with intact decorative edges and unfaded colors has become increasingly difficult as the years pass.
The greater roadrunner design has particular appeal to multiple collector categories: state bird collectors wildlife enthusiasts Southwestern memorabilia collectors and Petley Studios specialists.
The vanishing population of mid-century chrome postcards in truly excellent condition makes this an increasingly scarce find as collections are permanently acquired by institutions or damaged through improper handling.
The dual publisher/printer attribution adds significant collector value as specialty collectors of both Petley Studios and Mike Roberts printed materials seek these collaborative examples.
As interest in preserving representations of American wildlife continues to grow these historical natural history postcards are disappearing from the market into permanent collections.
Collector's Note
This postcard represents an exceptional opportunity for collectors specializing in state birds Southwestern wildlife mid-century chrome postcards or the work of premiere publishers like Petley and Mike Roberts.
The roadrunner's cultural significance extends beyond its status as New Mexico's state bird as it later became embedded in popular culture through cartoons and media - making this authentic wildlife representation particularly meaningful.
The pristine condition makes this an ideal centerpiece for display in a wildlife collection state bird series or Southwestern memorabilia collection.
Petley's Continental Card series is increasingly recognized by specialized postcard collectors as representing some of the finest wildlife chromes produced during the golden age of American postcard publishing.
Once this pristine example is gone finding another in comparable condition becomes increasingly unlikely as these ephemeral pieces of history continue to disappear from circulation.
Shipping Information
Your vintage roadrunner postcard will be carefully packaged in an archival-quality sleeve and shipped in a rigid mailer to ensure it reaches you in the same pristine condition shown in the listing photos.
Buy multiple postcards and pay only ONE low shipping cost!
Don't miss this rare opportunity to own a piece of vanishing Southwestern wildlife history! These pristine examples of mid-century wildlife postcards are disappearing daily and this exceptional specimen won't be available once it finds a home in a permanent collection."
_gsrx_vers_1715 (GS 9.9.2 (1715))
Offered by Gosla Antiques & Collectibles, purveyors of antiquities, curiosities and collectible wares. Dispatched from Pennsylvania, United States, with tracking.