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"RARE TWILIGHT VIEW - VANISHING POCONO HERSHEY RESORT MEMORY
You're viewing a disappearing piece of Pennsylvania resort history that captures one of the most distinctive Pocono Mountain getaway destinations of the 1970s.
This increasingly scarce night view postcard documents the now-defunct Pocono Hershey Resort during its brief operational period - a fleeting moment in Poconos tourism history that has largely been forgotten. The opportunity to own this authentic piece of Hershey-branded resort history is rapidly diminishing.
Description
This distinctive chrome postcard features a dramatic twilight photograph of the Pocono Hershey Resort's striking circular main building and swimming pool area.
The evening setting brilliantly showcases the resort's architectural drama through illuminated windows against the dusk sky creating an atmosphere of luxury and escape that perfectly captures the 1970s Pocono Mountains resort experience.
What makes this card particularly valuable to collectors is the rarely-seen night photography that highlights the resort's unique circular building design - a classic example of ambitious 1970s resort architecture that no longer exists today.
The swimming pool in the foreground with its blue and white striped lounge chairs perfectly embodies the leisure aesthetic of this era's vacation destinations.
The resort's distinctive logo displayed prominently between the central staircases confirms this as an official promotional image of this short-lived Hershey-affiliated property.
Historical Significance
The Pocono Hershey Resort represents a fascinating but brief chapter in both Pocono Mountains tourism development and Hershey Company history.
This property operated for only a relatively short period in the 1970s representing the Hershey Company's ambitious but ultimately limited expansion into the resort industry beyond their flagship Hershey PA properties.
Located strategically at the junction of Interstate 80 and the Northeast Extension of the Pennsylvania Turnpike in White Haven this resort was positioned to capitalize on the Poconos' popularity as a weekend getaway destination for urban dwellers from New York and Philadelphia.
The Pocono Mountains region experienced its golden age of resort development during the 1960s-70s with many properties featuring distinctive architecture and amenities aimed at couples and families seeking mountain recreation.
This postcard documents a now-vanished piece of Hershey Company diversification history - their attempt to extend the trusted chocolate brand into the competitive resort marketplace of the Pocono Mountains.
Architectural Interest
The striking circular main building design visible in this twilight view represents the ambitious architectural statements common in 1970s destination resorts.
This period of American resort development often featured bold modernist designs that contrasted dramatically with their natural settings - the Pocono Hershey Resort being a prime example of this trend.
The terraced multi-level approach with central grand staircase created a theatrical arrival experience for guests epitomizing the dramatic resort aesthetic of the era.
The careful night lighting captured in this image showcases how the property was designed to create a glamorous evening ambiance highlighting the resort's contemporary luxury appeal.
This architectural style has largely disappeared from the American landscape making photographic documentation like this increasingly valuable to architectural historians and preservationists.
Condition
This approximately 45-50 year old postcard shows the expected wear consistent with its age and paper type.
The front image retains its distinctive twilight coloration despite some fading allowing you to appreciate the dramatic nighttime lighting of this unique resort property.
While there are condition issues including a tear/crease in the upper right corner water staining and general age-related discoloration these imperfections do not significantly detract from the image's historical documentation value.
The clean unmarked reverse preserves important historical details about the resort's location amenities and contact information - crucial documentation for this now-defunct property.
Given the ephemeral nature of resort postcards from this era finding any surviving examples of this specific property is becoming increasingly difficult with each passing year.
Age/Era
This postcard dates specifically to the mid-1970s precisely when the Pocono Hershey Resort was in operation.
The chrome printing process typography style and inclusion of 800-prefix toll-free numbers are all consistent with this 1970s dating.
The Mike Roberts Color Productions credit and Continental Card branding further confirm this dating as these were prominent postcard producers of this exact period.
The card's inventory number (B11061) and inclusion of the White Haven ZIP code (18661) provide additional confirmation of its mid-1970s production.
This timing places the postcard squarely in the last great era of American postcard production before the decline of the traditional postcard market in the 1980s.
Rarity
Postcards from the Pocono Hershey Resort are becoming genuinely difficult to locate as this property operated for only a limited time and has since been demolished.
Unlike the main Hershey attractions in Hershey PA which produced postcards in much larger quantities over many decades this satellite resort produced relatively few promotional materials during its brief existence.
Evening/twilight views like this one were produced in smaller quantities than standard daylight views making this specific card even more uncommon in today's collector market.
The connection to the Hershey brand adds significant crossover appeal to collectors of chocolate advertising memorabilia and Hershey Company history further reducing available supply.
Once these authentic promotional materials from this forgotten resort property disappear into institutional archives or specialized collections they're gone forever—this may be your only opportunity to acquire this particular piece of Pocono Mountains resort history before it vanishes permanently.
Collector's Note
This postcard represents a perfect addition to collections focusing on resort architecture Pocono Mountains tourism Hershey Company history or 1970s travel ephemera.
For serious postcard collectors specializing in hotel and resort properties this offers the increasingly rare opportunity to own a documented image of a now-demolished resort with a notable corporate affiliation.
The combination of night photography distinctive circular architecture and the Hershey brand connection makes this a particularly desirable item for specialized collectors.
This may be your ONLY CHANCE to own this specific documentation of the short-lived Pocono Hershey Resort before it disappears forever into a specialized archive or museum collection.
Shipping Information
Your vintage postcard will be carefully packaged in an archival sleeve and shipped in a rigid mailer to ensure safe arrival.
Buy multiple postcards and pay only ONE low shipping cost!
Don't miss this rare opportunity to own a vanishing piece of Pocono Mountains resort history that captures a forgotten chapter in Hershey Company brand expansion during the golden age of American resort development."
_gsrx_vers_1715 (GS 9.9.2 (1715))
Offered by Gosla Antiques & Collectibles, purveyors of antiquities, curiosities and collectible wares. Dispatched from Pennsylvania, United States, with tracking.