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"Description
Discover a splendid vintage chrome postcard capturing one of Christianity's most revered sites - the magnificent Basilica of St. John Lateran in Rome. This stunning cathedral is not just any church but the official ecclesiastical seat of the Pope himself.
The vibrant color photograph presents the basilica's imposing neoclassical façade with its towering white columns and impressive statuary of saints along the roofline. Few postcards capture this exact perspective with such remarkable clarity and color fidelity.
Notice the charming yellow Fiat parked near the entrance - a quintessential Italian touch that perfectly dates this image to the 1970s. This authentic period detail adds tremendous character and historical context to the scene.
The foreground features meticulously maintained flower beds with vibrant red and white blooms while trees naturally frame this sacred structure. The composition creates a perfect balance between architectural grandeur and natural beauty.
This perspective provides a comprehensive view of both the main basilica structure and its adjoining buildings under a brilliant blue Roman sky. The photographer captured this historic landmark at its absolute best.
Historical Significance
The Basilica of St. John Lateran holds profound historical importance as the oldest public church in Rome dating back to the 4th century AD. As the official ecclesiastical seat of the Pope as Bishop of Rome it ranks above all other Catholic churches worldwide - even St. Peter's Basilica.
This church bears the impressive title 'Archbasilica of the Most Holy Savior and Saints John the Baptist and John the Evangelist at the Lateran' and is considered the 'mother church' of all Catholic churches throughout the world. Its significance to Christian history cannot be overstated.
The stunning neoclassical façade captured in this postcard was designed by Alessandro Galilei and completed in 1735 representing one of Rome's finest architectural achievements. Each of the massive statues visible along the roofline represents an important saint in Catholic tradition.
This postcard represents a disappearing piece of history showing the basilica during a specific moment in time before modern restoration efforts and changes to the surrounding area. The Rome of the 1970s with its distinctive atmosphere and character exists now only in vintage photographs like this.
Condition
This unused postcard remains in good vintage condition with vibrant colors that have maintained their intensity for decades. The photographic reproduction quality is excellent capturing the intricate architectural details with remarkable clarity.
There is a horizontal crease line across the middle that does not significantly detract from the image's impact. Some light edge wear is present but minimal for a card of this age.
The reverse side is pristine and unmarked with clean clear multilingual text in Italian French English and German. Finding unused examples with this level of preservation becomes increasingly difficult with each passing year.
The card's unused status makes it especially desirable for collectors as it has never been written on stamped or postmarked. This pristine reverse enhances both its display and collector value.
Age/Era
Dating to the 1970s this chrome postcard represents the golden age of European travel postcards when photography and printing technology had reached new heights of color reproduction. The style format and paper quality are quintessential examples of this period.
The inclusion of the yellow Fiat automobile in the image provides a precise dating element that adds to the card's historical documentation value. This authentic glimpse of 1970s Rome cannot be replicated.
The Rome postal code (00100) visible on the reverse helps confirm the dating as do the typographic elements and multilingual format typical of 1970s European tourist postcards. Once it's gone it's gone forever - these authentic windows into Rome's past grow scarcer each year.
This era represents a fascinating moment in Italian tourism before mass digital photography and when postcards remained the primary way for travelers to share their experiences with loved ones back home. The card captures this vanishing era of travel history.
Rarity
While chrome postcards of major Roman landmarks were produced in reasonable numbers finding unused examples with minimal wear becomes increasingly difficult. The preservation quality of this card places it above average for surviving examples.
The distinctive series number (ROM 185/425) indicates this was part of a comprehensive documentation of Rome's sacred and secular landmarks - many of which have disappeared from circulation as they were mailed damaged or discarded over the decades.
Religious architecture postcards have a dedicated collector base that recognizes their historical and spiritual significance. As interest in religious heritage tourism continues to grow these authentic documentation pieces are disappearing from the market.
This may be your only chance to secure this particular view of one of Christianity's most important basilicas as it appeared in the 1970s. These vanishing ephemera become more historically significant with each passing year.
Collector's Note
This postcard would make an exceptional addition to collections focused on: religious architecture Vatican-related items Italian landmarks European cathedrals or 1970s travel ephemera. Its cross-category appeal enhances both its interest and long-term value.
The multilingual captions make this card especially interesting for international collectors reflecting Rome's importance as a global destination. The detailed identification in four languages adds documentary significance.
Perfect for display alongside other Roman landmark postcards or as part of a curated collection of religious architecture. The vibrant colors and impressive façade make it visually striking even when viewed from a distance.
Buy multiple postcards and pay only ONE low shipping cost!
Don't miss this rare opportunity to own a piece of vanishing Roman religious history that captures one of Catholicism's most significant landmarks during a distinctive era. When this authentic documentation of St. John Lateran is gone a small fragment of Rome's rich cultural heritage disappears with it."
_gsrx_vers_1723 (GS 9.9.3 (1723))
Condition: Used
Offered by Gosla Antiques & Collectibles, purveyors of antiquities, curiosities and collectible wares. Dispatched from Pennsylvania, United States, with tracking.